Large company - Profit

You have a strong presence in a number of market segments and are able to maintain a commanding market share through new product introductions, strong customer relationships and partnerships. You have established offices and sales channels in a number of regions.

As you grow your priorities need to change again.

• Your key aim is to increase revenue and profit for your stakeholders.
• You continue to grow into other regions and possibly new market segments.
• You’re working to reduce cost by commoditising your products, increasing efficiency and reducing support requirements as much as possible.
• You continue to launch new products and services that meet the needs of your key customers and the competition playing catch-up.
• You maintain a strong positive reputation and a company that people want to work for and with.

Your overriding goal is to grow your revenue and profit and keep the competition down. Your customers are important but not like in the early days when you needed their help to create the best solutions you could and to help build your reputation. In fact your ideal customer is one you ship to in volume and who uses your product without contacting you for support.

Are you maintaining and communicating a clear long-term vision and do you kow what you need to do to continue the pace of growth you've enjoyed over the years? You should recognise that you're never too big to fail and should continue to strive for improvements and in keeping your workforce motivated and happy.

Download either the Strategic Planning Health Check Pro to check that you're on track, that your people are indeed motivated and that your processes are working as efficiently as they can. Have your Directors, Managers and even close strategic partners complete the tool so that you gain a balanced assessment that covers all areas of your company.

Below are a couple of examples of the challenges large companies face.

Is this you?

The electronics component distributor

You are the CEO or Managing Director of an electronics component distributor. Your company, like many others, has struggled through the last two years of economic difficulties and throughout your suppliers have maintained the pressures on you to meet design-win and revenue targets whilst increasing component lead times and reducing margin.

Meanwhile, you see the pressure on your people and worry that many are de-motivated resulting in reduced performance and the potential loss of key people you need.

• Is your vision and strategy plan clear and understood by everyone?
• Do you provide strategic planning and leadership training for your Directors and Managers?
• Are you doing more than your competitors to help your customers succeed?
• Is your line card evolving to meet the needs of your key customers?
• Do you hold regular review meetings and are they productive?
• Are you returning strong shareholder value?
• ...

Although business is picking up once more the pressures remain and you need to win more design-in sockets and increase the percentage of leads to wins over your competitors.

You want to find a way to make your company less vulnerable to external influences like the economy, you want to develop stronger relationships with your suppliers, win more opportunities and re-energise your people.

The OEM

You are the CEO or Managing Director of a high-tech OEM. The last year or two has been really tough and you have been happy to maintain market share and hold onto your customers.

You know you need to move the company out of survival mode and get back into driving the business forward.

• Do you have a firm hold on your market share and on your key customers?
• Can you grow market share or do you need to look at new markets?
• Do you have the right products or are new ones required?
• Are your people motivated and winning new business?
• ...

These questions and more are on your mind and you know you need to get moving again. You and your board have a number of things you need to look at before new goals and plans can be put in place.

Everyone is stretched as you’ve had to make redundancies leaving less people needing to do more. Regardless you need to start this process especially because you’re convinced that right now it’s what your competitors will be doing.

Download the Health Check Pro to check that all is going according to plan and your people are motivated and driving forward with you.